What should a licensee do if a consumer requests their privacy notice after receiving a short-form notice?

When a consumer requests their privacy notice after receiving a short-form notice, the appropriate action for a licensee is to deliver the privacy notice according to Section 350. This section outlines the legal obligations related to consumer privacy and mandates that individuals have access to comprehensive information regarding how their personal data will be used, shared, and protected.

By delivering the privacy notice, the licensee ensures compliance with privacy laws and fosters transparency with the consumer. This builds trust and demonstrates the licensee's commitment to protecting consumer privacy. It's an important aspect of maintaining ethical standards in the insurance industry and helps to ensure that consumers are fully informed about their rights regarding personal information.

Other choices, such as ignoring the request or providing only a verbal explanation, do not meet the regulatory requirements and could lead to non-compliance with state regulations. Sending an email notification, while more responsive than ignoring the request, may not fulfill the requirement to formally deliver the privacy notice as outlined in the applicable laws. Hence, delivering the privacy notice as specified is the correct and responsible action.