What is a customer in relation to a licensee?

In the context of a licensee, a customer refers to a consumer who has a customer relationship with that licensee. This relationship typically implies a connection where the consumer engages with the licensee for services or products, which may include obtaining information, advice, or purchasing insurance policies. The customer relationship is foundational in establishing trust and facilitating transactions between the licensee and the consumer.

The other options, while they may relate to individuals interacting within the insurance market or financial services sector, do not encapsulate the specific nature of the relationship represented by the term 'customer.' For instance, an interested party in insurance markets could represent various stakeholders, not just those who directly engage with a licensee. Similarly, an individual seeking lower rates or a potential buyer of financial services does not necessarily mean that a customer relationship exists. A 'customer' implies a level of commitment and interaction that is distinct from merely being interested or seeking services.