What happens to a consumer's opt-out direction if they establish a new customer relationship with the licensee?

When a consumer establishes a new customer relationship with a licensee, the opt-out direction from their previous relationship does not carry over. This means that the consumer's preferences regarding the sharing of information or marketing communications are reset with the new relationship. Therefore, the licensee must treat the new relationship as distinct, potentially allowing the consumer to provide a new opt-out direction or choose to engage with the licensee's communications again.

This approach is in line with privacy laws and regulations that dictate how consumer preferences are managed in different contexts. It acknowledges that the nature of the consumer's consent and choices may vary based on the specifics of each relationship they establish. As such, the consumer may need to express their preferences anew, reflecting any changes in their willingness to opt out of marketing or data sharing in the context of their new relationship.