What factors must the director consider when selecting newspapers for publishing hearing notices?

Selecting newspapers for publishing hearing notices is a crucial task that ensures the public receives adequate information about important events. The correct answer focuses on location and circulation. When issuing hearing notices, it's vital that the selected newspapers reach the appropriate audience.

Location is significant because it determines whether the notice will be relevant to the people affected by the hearing. If the target audience does not read the chosen newspaper due to its geographical distribution, the purpose of informing the public is undermined.

Circulation refers to the number of copies distributed and the extent of readership. A newspaper with a wide circulation will ensure that more individuals have the opportunity to see the notice, thereby fulfilling the requirement for public notice and participation in hearings.

While factors such as cost, frequency of publication, advertising rates, and reader demographics are important considerations in other contexts, they do not directly address the primary goal of ensuring that the notice reaches the appropriate audience effectively, which is the main concern when selecting newspapers for hearing notices.