What does the term 'insurance application solicitation' refer to?

The term 'insurance application solicitation' specifically refers to the act of attempting to sell insurance to potential customers. This process involves efforts to attract individuals or businesses to consider purchasing insurance policies. It typically includes various marketing strategies, outreach efforts, and presentations that aim to convey the benefits of the insurance products being offered. The goal is to generate interest and encourage potential clients to apply for coverage.

In the context of insurance, it's essential to differentiate this from activities such as gathering claims information from policyholders, which is focused on processing existing claims rather than selling new policies. Managing existing insurance accounts pertains to the administration and oversight of current policies rather than initiating new sales. Similarly, providing consultation on insurance coverage may help clients understand their options, but it is not the primary focus of solicitation, which is to actually sell the insurance.