What does 'clear and conspicuous' mean in the context of privacy notices?

In the context of privacy notices, the term 'clear and conspicuous' refers specifically to the requirement that the notice must be easily noticeable and understandable to the consumer. This means that the language used in the notice should be straightforward, avoiding technical jargon, and the formatting should make it prominent, such as using larger font sizes or contrasting colors that ensure it stands out from other content. The goal is to ensure that consumers can easily comprehend the information being presented to them regarding how their data is collected, used, and shared.

This emphasis on clarity and visibility is crucial in fostering trust and transparency between businesses and consumers, ensuring that individuals are fully informed about their privacy rights. The requirement is set forth in various regulations to protect consumer rights and enhance their ability to make informed decisions.